WOMEN AT THE HELM: Navigating the Digital Landscape of Agriculture
The study identified two types of enterprises led by women in the digital ecosystem: digitech enterprises, often founded by women with a background in technology, and digitally enabled enterprises, leveraging various digital technologies to promote their businesses. The majority of women entrepreneurs operate digitally enabled enterprises, reflecting the tech-driven nature of modern agribusiness.
This compilation of interviews illustrates how digital innovations support women agripreneurs in India, showcasing their entrepreneurial journeys, aspirations, challenges, and strategies to overcome these challenges through digital interventions and other forms of support. It is intended to benefit those supporting women agripreneurs, particularly within India’s agribusiness incubation centres, offering valuable insights and lessons for leveraging digital innovations to enhance enterprise performance. We sincerely believe that each of these life stories will also inspire several budding women agripreneurs and help them assess their digital capacity gaps and take steps to address these.